Digital goods market-Digimir.ru


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Task 1.

Question 1. What word is the basis of the term "marketing"?

1) market;

2) trade;

3) the entrepreneur;

4) trader;

5) bank.

Question 2. What is the control system of production and marketing activities of the company, aimed at obtaining profits through accounting and active influence on market conditions and processes?

1) management;

2) marketing;

3) public relations;

4) promotion;

5) branding.

Question 3. What is the management concept that comes from the fact that consumers are favorable to the product with the best consumer qualities?

1) the concept of social-ethical marketing;

2) The concept of marketing;

3) The concept of sale;

4) product concepts;

5) manufacturing concept.

Question 4: What is the management concept that comes from the fact that in order to make the desired product available to customers for a wide range of customers, it is necessary to improve the efficiency of production and distribution system?

1) the concept of social-ethical marketing;

2) The concept of marketing;

3) The concept of sale;

4) product concepts;

5) manufacturing concept.

Question 5. What is the management concept that comes from the fact that the consumer will not buy products company sufficient if it does not take the necessary, sometimes aggressive, their efforts to promote and sell?

1) the concept of social-ethical marketing;

2) The concept of marketing;

3) The concept of sale;

4) product concepts;

5) manufacturing concept.


Task 2.

Question 1. What is the management concept, which is based on the fact that the achievement of an organization depends on how successful it has studied consumer needs and satisfy them fully and efficiently than its competitors?

1) the concept of social-ethical marketing;

2) The concept of marketing;

3) The concept of sale;

4) product concepts;

5) manufacturing concept.

Question 2. What is the management concept, koto
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